LinkedIn Article: Authentic Tequila Meets a Passion for Music
June 28, 2024
At Música Tequila, we're more than just a beverage; we're a lifestyle rooted in authenticity, tradition, and a deep love for music. As I sit tonight, sipping our Música Añejo, I reflect with pride on how far we've come since our launch just a few weeks ago. Our journey has been about starting small, growing organically, and building a brand that values quality and sustainability above all else.
For years, our motto has been "crawl, walk, run," symbolizing our careful, deliberate approach to building Música Tequila. We take our time, listen and learn, and trust in our partners and each other. This philosophy has guided us in creating a sustainable path forward.
We are incredibly fortunate to collaborate with Maestro Tequilero Hugo Yerenas and his team at IBEV Casa Tequilera in Amatitan, Jalisco, Mexico. Together, we bring our vision of Música Tequila to life, offering you an authentic 100% agave tequila, crafted from traditional, natural ingredients and entirely additive-free. Hugo and I wouldn't have it any other way.
Music has always been a profound influence in my life, shaping my skills and worldview through years spent in the music industry. My wife and co-founder Geri and I followed our hearts and passion, leading to a meaningful partnership with The Save the Music Foundation. This organization provides equitable access to music education for millions of students nationwide, helping them, their schools, and communities realize their full potential through the power of making music.
The Save the Music Foundation supports its mission through three key initiatives:
Donating Instruments & Music Technology
Providing Support Services for Teachers
Advocating for Music Education
We encourage you to learn more and donate directly at "Take Action: Help a Child Experience Music's Special Power" www.savethemusic.org Their work is truly deserving of support.
Geri and I live our lives with passion, and we run Música Tequila with that same spirit. This commitment is symbolized by the phrase "Love, Respect, Inspire," which adorns the cap of every Música Tequila bottle. It's a reminder of our mission: to celebrate the music we love, the respect for authentic tequila, and the inspiration we share through our passions.
We are also grateful for the incredible musicians who have joined our sponsorship program. These artists share our vision and passion for music education, helping us keep the love, respect, and inspiration alive daily. Follow our social media to stay updated on events featuring our sponsored artists and local community celebrations.
In addition to supporting local artists, we are proud to support The Save the Music Foundation's community celebration and gallery opening at Wayne State University in Detroit, Michigan in July. The event, titled "I Got Beats in These Fingertips," honors J Dilla's legacy and the regional hip-hop cultures of Detroit and Houston, featuring fine art, video, ephemera, sound installations, and the third annual J Dilla Music Tech Teaching Workshop.
Looking ahead, our team remains dedicated to our mission. We'll continue to face challenges head-on, take our time, listen and learn, trust our partners, and follow our sustainable growth plan. We'll always remember my mother's favorite saying, a quote from James Baldwin: "Never forget from whence you came. If you know whence you came, there are absolutely no limitations to where you can go." For me, music, family, and friends have always been my foundation, and I hope they are yours as well.
Thank you for being part of the Música Tequila journey. Let's raise a glass to love, respect, and inspiration.