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LinkedIn Article: The Journey of Música


Musica-sponsored band enjoying tequila

April 28, 2024


The journey of Música Tequila over the last five years has been amazing with our team and our partners. But now, you are all about to join our story as we launch this incredible lifestyle brand.


I have been asked, why would you start a new tequila brand?


Our answer is:

  • To connect the love of music with a truly great tequila

  • To give back to the next generation of music education and STEM learning

  • To spread the word of the unifying power of music that truly is the universal language and knows no borders!


Our planned soft launch is next week in our home states of Michigan and Florida. Soon after we will add many states, following our music heritage and path to your hometown and your favorite places. We look forward to meeting you and learning about you.


We also want to be very clear that while we have good reasons to start the Música brand…


This brand is not about us, it is about YOU!

  • Música is about the music that you LOVE

  • Música shows RESPECT for your favorite music, authentic tequila and the people in your life

  • Música celebrates how you INSPIRE others and others inspire you through shared passions and experiences 



The Música brand has been a labor of love, driven by passion and inspired by a love for music, friends and family, and experiences. 


Throughout our journey, we have worked to respect the rich heritage of the Jalisco region, and the craftsmanship that keeps authenticity alive in the tequila industry. We have made many new friends, and learned much about the art and science of making tequila, ourselves and the world around us.


We also knew when we started out that we wanted to be able to do some good with the Música brand. We knew that music was a force to unite and inspire, but we also wanted our brand to give back to the next generation.


The way we achieve our mission and vision is by:

  • Providing authentic 100% agave tequila from Mexico, made from traditional & natural ingredients - additive-free.

  • Supporting music education through the “Save the Music Foundation”

  • Supporting local musicians that keep the love, respect, and inspiration alive for us everyday



Throughout this process, we have experienced thousands of tastings of tequila. (responsibility 😊) We have also been taught by some of the best in the industry to improve our tasting pallets, and improve knowledge of aromas, to be able to share, and describe the experience of Música. 


We have also learned of additives, or as they are also called abocantes, that can artificially color and change the authenticity of the spirit. While these are not necessarily bad, we have committed and made a pledge that our Música brand will be additive free. We choose the agave forward aroma and taste path that is clean and clear and simple in the tradition of the tequilero masters. 


We hope you will join us on this journey and give us a chance. Please share with us "What’s your Música?"  How has music influenced your life? How music and Música tequila provide memorable experiences for you and your friends. And by joining us, you will also be supporting the next generation of music, STEM, and local musicians in your area. 


What’s your Música?


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